1 Day Pro

September 22, 2009

1 Day Pro

As part of the Wedding Floral Academy, creator, Nancy Liu Chin, is offering 2 different 1 Day Pro workshops.  Dates to follow.

Marketing I: Good Press

This intense one day workshop focuses on the key area in marketing that baffles even the most expert wedding floral and event designers - PR and Press.

How do you get good PR and Press? How can you get your wonderful work published? What can you do to get more exposure? Why is submitting real weddings so daunting? What is the key to getting your work published on national blogs and magazines? Is having a blog worthy it?

This one day workshop will demystify the taboos of PR and editorials. Conducted by Nancy Liu Chin, get real advice, practice information, and valuable insight from one of the most recognized wedding and floral designers.

This is a great Introductory workshop for those who are lost when it comes to getting Good Press.


Marketing I : Branding starts with a Focused Portfolio

You are probably pretty busy keeping your business running. How do you get your Brand to attract the right clients?

Start with a look at your collateral including your business card, logo, tagline, colors. Move to your presentation including your physical and online portfolio?   Have your peers and Nancy critique your website and blog.  What does your collateral, logo, website, blog say about you?  Is that what you want your clients to perceive you as.

Remember, the key to staying ahead of the game is that you have to stay ahead. And it's perfectly normal to change your brand if it's not attracting the right clientale.

We all fall into trends and make our presentation, brand look trendy but maybe it's time to take a step back and play editor.

Join Nancy Liu Chin.
Investment $250.00 12pm - 4pm

Limited to 4 - 6 participants per workshop.  Continental Breakfast and drinks will be provided.
*These are two separate workshops.


Marketing II: Styling 101 - The Photo Shoot

Doesn't every good floral and event designer need to know how to style a photo shoot? Yet it's one thing that few people know how to do and how to do it well. Why is the art of the photo shoot so important because with the increase of wedding blogs, more and more blog creators are looking for content. Even if you don't do magazine or blog work, it's important to learn how to style a photo shoot.

Even more important, we need to know the difference between what will be editorial worth and what is not. See as Nancy sets up a real floral table design that is publish worthy.

This one day workshop will go through the key elements that editors are looking for in a photo shoot. It will also give you insider's tips of how to plan, organize and create a photo shoot worth of publication. Conducted by Nancy Liu Chin, get real advice, practice information, and valuable insight from one of the most recognized wedding and floral designers. Kevin Chin, will also give you some pointers on how you can shoot better photos with your digital camera.

Marketing II: Portfolio Rework - What's Portfolio Worthy?

In our competitive market, to stand out, you need your floral work to be uniquely significant and relevant. Showcasing your work to your clients is KEY.

To make your portfolio stand out, you need work that shines and looks as great as an image as it does in reality. Your website gallery and your floral portfolio represent your image and there's nothing more important than getting your work to echo your unique brand beliefs and promises. Often times, business owners use amateurish images that are over exposed with too much "flash" that doesn't highlight the beauty of wedding work and detail flowers. More important what does it take to build a portfolio that's truly worthy of your business identity.

Learn how to weed out trendy, dated images. Learn how to consolidate and create a portfolio. After 300 weddings and numerous photo shoots, Nancy's become an expert stylist. Let Nancy show you her insider's tip on creating a portfolio that's truly a standout.

This is a great Introductory workshop for those who want their jazz up their website and improve a tired portfolio.

Investment $250.00 12pm - 4pm

Limited to 4 participants. Continental breakfast and drinks provided.  Bring your digital camera.
*These are two separate workshops

Nancy's work and advice have been featured in numerous magazines including Martha Stewart Weddings, Elegant Bride, Bride & Bloom, Grace Ormonde Wedding Style, Your Wedding Day, The Knot, Brides, Sunset, Gentry and many more. Her real weddings have been featured in many of the leading wedding blog resources including Snippet & Ink, Style Me Pretty, Weddingbee, Green Wedding Shoes, Ritzy Bee Blog, Project Wedding, Vintage Glam Blog, Style Unveiled, The Knot, and many more. Selected as one of the best wedding floral designers by Daily Candy, Project Wedding, Wedding Wire, and Paper City. Nancy has helped style numerous photo shoots for Grace Ormonde Wedding Style, Northern California Brides, Your Wedding, Bride & Bloom, Sunset Magazine and many more.


1 comment:

SAS Floral said...

I know this might be a crazy thing to ask, but do there happen to be any spots left for these one-day workshops left?

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